Hello and welcome to r.a.w (rina’s art work)

In a nutshell, I'm a Creative Director, Writer, Multidisciplinary Artist, and all-around visionary with over 12 years of accolades both in the creative realm and academia. Currently donning the hat of Associate Creative Director at Impact BBDO, I'm part of an incredible team where I champion the philosophy of crafting beautifully simple work that slices through visual noise, letting brands articulate their stories.

I create big ideas from inception to completion, weaving engaging, strategic, and authentic stories that resonate with brands' key audiences. My role extends from the initial Brief, through the entire creative process, concept development, and integrated approach across the media sphere ensuring the end result aligns seamlessly with the communication strategy and business objectives. I cultivate an environment that sparks the genius in creatives, fostering innovation and pushing boundaries.
Clients include Ford, Abu Dhabi Commercial Bank, Al Hilal Bank, Al Dar, Sohar Bank, Lipton, Reebok, Dubai RTA and Supreme Council of Qatar, and many others.

As an educator, I approach teaching as an art form—integrative, organic, and dynamic. My focus spans Communication, Copywriting, Strategy, Storytelling, Art Direction, Graphic Design/Digital Media, Public Communication & Rhetoric, and media development for cultural/social contexts.

Beyond the professional arena, my artistic endeavors have graced exhibitions at Galerie La Rochane and platform Beirut, showcasing my passion for traditional and digital art. Currently mastering the realm of AI with Midjourney, I relish the endless possibilities it unfolds.
In essence, I'm a lifelong learner—constantly evolving, seeking growth, and delighting in the never-ending journey of personal development. I don't settle for what I know; I thrive on improving and expanding my knowledge base.
Skillset: Concept development, brainstorming, problem-solving, 360 communication, strategic thinking, creative writing, presentations, art direction, AI, midjourney, passion, and unstoppable curiosity.