Hi — I’m Rina Abdine.

Creative Director. Writer. AI artist.

I craft stories where emotion meets intelligence, and build brands that sound — unmistakably human.

Ex–Leo Burnett. Ex–Impact BBDO.
Now leading r.a.w (rina.abdine’s.work) — a space where clarity, creativity, and AI craft collide.

HEART. CLARITY. CONCEPT.

Always human. Always curious.

BIG PICTURE THINKER, AI CREATIVE TINKER WORD PLAYER CONCEPT SLAYER

Experience

r.a.w / Freelance Creative Director — 2018–Present
SHEISAI / Ambassador & Featured Author — 2025–Present
Leo Burnett / Creative Director — 2024–2025
Impact BBDO / Associate Creative Director — 2021–2024
LAU / AUST / Instructor — 2012–Present