“It takes a big heart to help shape little minds.”

— Unknown

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Engage. Experience. Transform.This was a seminar that hosted an awesome line of speakers as a means to connect the advertising community through rich conversation, inspiration and networking. With a great showcase of advertising campaigns and latest advertising trends, new communication strategies, this event aimed to tap into the power of the consumer to curate authentic content and memorable experience. I was very pleased to collaborate on this project both in conceptualization and Design. I assisted the department with event management, speakers line-up and art direction/design of the visual communication of the event. The outcome was a very proactive process that created an interactive space between professionals in the industry and aspiring creative students.

Engage. Experience. Transform.


A powerhouse seminar! Connecting the advertising community through vibrant dialogue, inspiration, and networking. Packed with stellar speakers, cutting-edge campaigns, and the latest trends, it aimed to harness the consumer's power for authentic content. Thrilled to contribute to conceptualization and design, I managed event logistics, curated the speaker lineup, and directed visual communication. The result? An interactive haven uniting industry pros and aspiring creatives.

Design for ChangeA conference I helped set up and organize that focused on the study of contemporary design in a range of social change campaigns. While brand activism is a growing trend , social good and purpose-driven campaigns require careful consideration and planning. It is vital for brands to embrace the good causes they align themselves to with sensitivity and messaging that is relatable. This seminar introduced Effective social good advertising, which is not about jumping on the bandwagon by following the news and saying your company supports popular causes. The speakers focused on content creation that must be authentic to create a tangible connection between brand values, messaging and action. Besides the great lineup of speakers and the campaigns that were exhibited, a workshop was conducted at the end that required students to reinvent new solutions to given campaigns, rethink existing communication and propose big ideas that drive social action or simply a reaction to a relevant topic. It was a great experience for students that got to interact with professionals from the industry and build a strong network.

Design for Change


A dynamic conference I co-organized—diving deep into contemporary design for impactful social change campaigns. Amidst the surge in brand activism, this seminar emphasized the nuanced approach needed for purpose-driven initiatives. No bandwagon-jumping here! The focus was on authentic content creation that forges a tangible connection between brand values, messaging, and action. Top-tier speakers, compelling campaigns, and a hands-on workshop challenged students to innovate solutions, rethink communication, and propose big ideas for social impact. A stellar experience connecting students with industry pros and fostering a robust network.

What’s your story?A workshop dedicated to delivering an introduction of the principles of visual narratives, exploring the role of designer as author. Students were asked to create a piece of work based on a memory. This meant that the visual langua…

What’s your story?

An immersive workshop: Unleashing the power of visual storytelling, where designers became authors. Students delved into personal memories, shaping a unique visual language that was entirely their own. No rigid briefs—just total freedom to experiment with ideas, techniques, and mediums. This project was a dynamic, organic interaction between me and the students. They poured their memories, and I guided them to create outcomes reflecting both personal experiences and skills. An artistic and intuitive journey! Plus, I crafted the sleek communication platforms for the workshop.

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