"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."
— Paul Rand
Rethinking Lebanon 2025
This conference aimed high—to pinpoint Lebanon's future challenges and foster collaboration among sectors. Tasked with creating a concept and design, I went for a typographic marvel exuding innovation. Taking it digital, I unleashed marketing across social platforms. The highlight? An interactive poster with jumbled "Rethinking Lebanon" letters. Play, explore, spell it right, and voilà—enter the app, register for the conference. A project that's all about forward-thinking and interactive flair!
February 30
Step into February 30, where the extraordinary becomes the norm. I art-directed the annual CD for CIM's conceptual project, turning it into a visual wonderland. Mixing vintage photos with illustrations, vibrant typography, and playful elements like upside-down chairs and floating ballerinas, it's a surreal journey. The result? An eclectic, fun visual language that mirrors the brand's vision. Enjoy the music, and let your imagination soar!
Pixunights
Pixunights // Where Clubbing Collides with Compassion! This soirée switches up the nightlife scene, rallying funds for underprivileged children in Peru. Pronounced 'Pitch-u-nights,' it's not just about hitting the dance floor; it's a prelude to a 4.3 km trek to Machu Picchu by the Pixunus team. I've recently revamped the design with AI and Adobe, infusing it with today's sleek aesthetics.