SALAM CITY ATTACK
In today’s Saudi, speed isn’t just tech — it’s the mindset: a generation building gigacities, breaking records, launching brands from their phones, and skipping anything that takes more than five seconds. So Salam isn’t just launching a campaign — it’s launching the fastest one: gamified billboards and reels you have to catch before they disappear to win, because Salam isn’t keeping up with the pace — it’s setting it.
SALAM HOME 5G
Street art is taking over Saudi walls—so we’re bringing it home. Salam 5G turns bold Saudi mural art into limited-edition routers that merge street cred with home connectivity. Real artists. Real expression. Real speed. Your Home. Your Rules.
EXOTICA
We built an app that turns words into flowers. Each letter becomes a specific bloom — so when you type a message, it transforms into a custom bouquet. A love note you can actually give. Interactive, personal, unexpected.
AD RETAIL PROJECT
They said you can’t have it all. Abu Dhabi said, “watch this.”From couture to corner stores, we turned the city into the ultimate retail playground — a campaign that sold more than products; it sold pride.
ADCB
One of my favorite projects ever. A little girl writes a letter to her future home — and suddenly, home finance becomes human, magical, and full of dreams. That spark grew into Every Dream Finds a Home — a campaign told entirely through her eyes.
CAFU
We don’t recruit. We hijack attention. For CAFU—the brand that doesn’t do “normal”—we spoke to millennial makers in their natural habitat: midnight edits, cold brew, big ideas over big offices. The hook? Hidden invites tucked inside their favorite brands. Join us. Break the status quo.
APPLEBEE'S
We turned the apple into a wink.An integrated, copy-first concept for Applebee’s Dubai: playful, suggestive, and built to start a conversation. Too bold for sign-off—still one of my all-time favorites.
BURGER KING
For D&AD New Blood, Burger King owned the truth: no artificial colors, flavors, or preservatives. I turned that into #NoSecrets—a playful UGC challenge where fans “spilled the tea,” then saw the best lines amplified on feeds, prints, and billboards. Humor + honesty = trust (and appetite).
